Published on October 21st, 2013 | by press-room
Chart-topping Mega-Selling Group One Direction Become Fathead Wall Graphics
DETROIT, Feb. 26, 2013 /PRNewswire/ — Today, Fathead, the leading brand of officially licensed and custom wall graphics, announced the release of the highly anticipated One Direction Fathead series featuring the most popular singing group on the planet. No mere sticker, decal or poster collection, the One Direction Fathead Wall Graphic collection features ten images of the global pop phenoms, including individual life-size, die-cut wall graphics of group members: Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson. Also available are three 6ft x 4ft murals of the group, including one huge, life-size, die-cut REAL.BIG. wall graphic and one Fathead Junior die-cut wall graphic.
“Fathead’s product line will be a great fit for the One Direction fan and we are thrilled to be working with them. We look forward to a long and successful partnership,” said Tracy Stone, President of Global Merchandising USA.
The super-group came to be when in 2010, the five young men auditioned as solo acts for the UK-version of the hit TV show The X Factor. Simon Cowell, the show’s creator and executive producer brought back the five to form a group who came in third place. Upon leaving The X Factor, they signed with Modest! Management and Cowell’s Syco Entertainment and in the span of two short years, have become global superstars. One Direction has since topped the charts in 37 countries and sold millions of records around the world. The group enjoys a massive social media reach including Facebook, Twitter, and tumblr. sites and their screaming fan base continues to grow.
“Over the past year we have received more requests for One Direction than any other images we do not currently carry,” said Joanna Cline, Chief Marketing Officer at Fathead. “We pride ourselves on listening to our very passionate customers and are thrilled to make this partnership happen. Now fans across the globe can now take 1D home with them!”
The One Direction REAL.BIG. Fathead wall graphics are high definition images made of durable, high-grade vinyl that is tear and fade resistant. Fatheads are removable, reusable and designed with a special adhesive backing that enables them to be moved from wall to wall with no damage to the surface. Along with the stunning main image, each Fathead comes with additional decals for even more 1D decor options. Fathead cutouts, including weatherproof ground graphics are the perfect solution to decorating rooms where nails, tack and tape are an inconvenience.
One Direction Fathead wall graphics collection are available exclusively at Fathead.com along with more than 500 licensed brands and thousands of Fathead graphic products from Disney, Nickelodeon, Star Wars, WWE, Marvel and DC along with the NFL, MLB, NBA and many more popular brands.
For more information, please contact: BrianStevenson@fathead.com, (313) 373-6055
About Fathead LLC
Fathead LLC is the industry leader of graphics products for large & small spaces – led by authentic, officially licensed sports & entertainment graphics. Fathead gives fans the opportunity to feel passion For Real by bringing their favorite inspiration to life. Fathead wall graphics include the signature line, REAL.BIG. – Life-size, high definition wall graphics of athletes, stadiums, logos and fan favorite entertainment characters. The art and decor line features murals of classic & modern artists while custom Fatheads, available in vinyl or gallery wrapped canvas put the customer in charge. For the space challenged, Fathead’s product line also includes Big Heads, Street Grips, Fathead Juniors, Teammates and Tradeables. Fathead Business Solutions provides unique signage and decor alternatives for companies and universities. With in-house design capabilities, Fathead customizes and installs interior and exterior graphics with expertise across a variety of materials – from removable vinyl to aluminum and acrylic. Based in Detroit, Michigan, Fathead manufactures all products in the USA and Canada for purchase worldwide. Fathead carries thousands of images and maintains over 500 license agreements with leading consumer brands across many industries and professional sports leagues. For more information, visit www.Fathead.com. Connect with us on Facebook, Twitter and Google+. Fathead. FOR REAL.™
About One Direction
One Direction’s debut album, ‘Up All Night’, was an international smash, amassing 12 million sales worldwide including 8 million singles, 3 million albums and over 1 million DVD’s. 1D made US chart history as the first British group ever to debut on the Billboard charts at #1 in the USA with a debut album release. Now with the follow up release, “Take Me Home”. 1D has scored its second #1 album in less than a year, as “Take Me Home” debuts at the top the Billboard 200 chart with 540,000 copies sold in its first week, according to SoundScan. The band’s success is also reflected on their social networking sites with over 35 million cumulative Twitter followers and over 9 million Facebook fans.